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Olivier Sustronck
- 2 nov 2018
- 2 minuten
Onbetrouwbare online recensies, wat doe je eraan?
Sommige websites of mobiele applicaties laten het toe om beoordelingen te posten omtrent de diensten van een onderneming. Vooral in de hotel- en reissector en de horeca spelen deze websites een belangrijke rol. Zo bevatten websites als Yelp en Tripadvisor miljoenen recensies van over de hele wereld. Maar ook in andere sectoren spelen klantenbeoordelingen een steeds grotere rol in het verkoopmodel van e-commercebedrijven. Zo wordt de grote groei van de online winkel Amazon te
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